![]() The shift to AUM-based fees, along with aging client, new regulations and the commoditization of investment advice over the past 20 years have helped push planning into the mainstream. Until recently, it was also labor-intensive, and only worth the trouble for the wealthiest investors. In the past, financial planning was often little more than a tactic that brokers employed to gain assets. “I can tell you with a fair degree of certainty that every consumer financial services sector is looking into financial planning, from banking all the way to insurance firms.” Planning goes mainstream “During these market changes, if you can prove that certain goals they have stay unaffected … you can stop them from making irrational decisions,” said Ugur Hamaloglu, partner at Ernst & Young. Firms see planning as a way to build relationships with new, next-gen clients and increase the loyalty of current clients before the next crash. Making financial planning more accessible creates opportunity beyond the traditional wealth management industry. “We’ve talked about moving towards planning, but this is the year there’s really an effort to push the market.” It’s the software that can sit across all of those wings,” said Dennis Gallant, senior analyst at Aite Group. “Banking, insurance and wealth management all intersect, and planning is the glue that ties them together. “You want employees who come to work, they feel engaged not only in the work itself … but having fun at work is one of our values.” He believes it’s all necessary to foster the innovative spirit many feared would be crushed under the bureaucracy of a $2.4 trillion asset manager. This is more than window dressing to Ed O’Brien, eMoney’s CEO, a Fidelity veteran who succeeded Mr. Walters, less than a year after inking the deal with Fidelity.ĮMoney’s headquarters in Radnor, Pa., is far more Silicon Valley than Boston, with free snacks, Segways, video games and Patagonia sweater vests instead of suits and ties. eMoney is even prouder of how it has maintained the culture of a technology startup, despite the sudden departure of its charismatic founder, Mr. Its aggregation engine, a critical ingredient in the company’s success, has pulled together 13.7 million accounts and $2.3 trillion in assets. Since then, eMoney has produced 2.5 million financial plans and 2.1 million client portals. The deal was a sign for many that traditional institutions finally saw digital, planning-led financial advice as the wave of the future. ![]() Fidelity Investments acquired eMoney in 2015 for $250 million, a blockbuster purchase that shocked the industry - and not just because of its price tag. This guide introduces you to FinaMetrica's risk tolerance questionnaire and report, and explains one methodology for integrating risk tolerance into your planning process.EMoney, which began as an idea of Edmond Walters, a former financial adviser, is now one of the largest, most successful companies in adviser-facing fintech. Please select MoneyGuidePro under Alliance when subscribing. We offer a 10% discount off our standard subscription price for MoneyGuidePro users. For all the powerful planning tools you'd expect, plus a Social Security maximizer, easy technology integration and exclusive account aggregation, use MoneyGuidePro. Because MGP is smart, easy-to-use and adaptable, you can now provide a profitable planning experience for every client. MGP's unique ability to make sophisticated, goal-based planning fast and easy makes for a more profitable experience for clients and advisors. Our collaborative online approach motivates clients to become involved, engaged, then invested. That’s because we make planning all about the client. MoneyGuidePro is the financial planning software of choice for seven years running, according to Financial Planning's RIA survey.
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